Obesity is Contagious in Social Networks
Tuesday, November 3rd, 2009According to a news report by CNN, a study of human relationships in social network behavior has discovered that people are more likely to be influenced by the people they know.
Social networks influences our likes and dislikes both online and offline. This affects the behavior of people and their friends up to the 4th degree of separation. According to Dr. Nicholas Christakis, a Harvard Professor and James Fowler an associate professor at the University of California, San Diego, this new form of connected behavior has a significant affect on people’s social views, preferences, even to the point of affecting others eating habits. This phenomena is very similar to how patterns of disease spread.
These affects are not small to any degree. In fact they can have a profound impact on a person and the amount of weight that they gain. “If a mutual friend becomes obese, it nearly triples a person’s risk of becoming obese.” It doesn’t matter if the person or friend is over a 1000 miles away, the risk of becoming obese as a result of the social network relationship is increased.
This is an interesting study that has yet to be fully explained. Obesity seems to spread in social networks because of “behavior imitation.” This is where a person copies the behaviors of friends that they are close to. When people see friends gaining weight, they modify their behavior to readjust their own idea of what an acceptable body size is.
People are always going to be susceptible to bad behaviors, even in cyberspace. Being aware of how it affects you is important and being strong enough to quarantine the negative behavior of others is key to preventing it from affecting you.